In times of change, innovation isn’t just an advantage—it’s a necessity. This workshop equips participants with practical tools and strategies to embrace uncertainty, reframe challenges as opportunities, and foster a culture of creative problem-solving. Using principles of design thinking and adaptive leadership, teams will explore new ways to generate ideas, test solutions, and drive meaningful change, ensuring they stay agile and future-focused in an ever-evolving landscape.
Development Training
Leaders Aren’t Born – They’re Made.
We align with marketing teams to strengthen creative collaboration, cultivate deeper trust, and develop innovative leaders who thrive through creative breakthroughs, client success initiatives, and brand innovation opportunities. From teams of creative directors and account managers to digital strategists, brand managers, and rising marketing talent, our immersive, strategically-designed methodology ensures practical relevance and immediate impact.
Suggested Leadership Workshops: Marketing Firms
Shift Happens: Innovation in Times of Change
Leveraging Design Theory for Strategic & Creative Transformation
Learning Objectives:
- Define the CURRENT STATE and FUTURE STATE of the team’s collective goals and objectives
- Experiment with design thinking methodology to begin ideation of creative, implementable action plans to fully realize your team’s ideal future state
- Leverage positive psychology to create future-focused, behavior-based outcomes
Key Themes & Leadership Behaviors:
- Strategic Thinking + Goal Setting
- Creativity + Innovation
- Positive Psychology & Growth Mindset
Learning Objectives:
- Experiment with interactive exercises to enhance active listening, setting others up for success, challenging the status-quo, and confidently stepping outside of our comfort zones
- Embrace the concept of “YES, AND” to build upon the ideas of others in an effort to strengthen interpersonal, team, and organizational relationships
- Develop an action + implementation plan for positive, long-term behavior change
Key Themes & Leadership Behaviors:
- Collaboration + Trust
- Effective Communication
- Openness to Change + Innovation
IMPROVing Team Collaboration
Embracing “YES, AND” to Foster Leadership & Build Trust
Understanding the fundamentals of improvisation enhances core communication in personal and professional settings. Improvisation requires participants to think on their feet, be in the moment, and use enhanced active listening skills, all of which play a role in our success in the work we do on a daily basis. In this workshop, participants will gain an understanding of how to fully embrace “YES, AND” and other core principles from improv for increased collaboration, trust, and enhanced team dynamics.
Building The Dream Team
Adjusting Styles To Enhance Relationships & Build Trust
In this workshop, participants will discover the elements of their working style and communication preferences within four key dimensions: how we like to communicate, how we take in and process information, how we make decisions, and how we organize our lives. Through group learning, individual reflection, and group discussion, participants will walk away from this workshop with an increased confidence in their ability to articulate their needs to others, and heightened ability to adjust their styles to meet the preferences of others. This session takes a humorous and informative look at how we operate, providing us with the tools to adjust our styles to work effectively with anyone.
Learning Objectives:
- Clarify leadership and communication preferences, and develop a “user’s manual” to articulate our findings
- Discover the attributes, behaviors and common blind-spots of natural preferences, and explore and understand the same attributes and behaviors of opposing types
- Highlight specific actions we can take when working with someone who leverages opposing preferences, and develop a plan to adjust our styles with at least one current colleague
Key Themes & Leadership Behaviors:
- Effective Communication
- Collaboration + Trust
- Openness + Awareness
Learning Objectives:
- Leverage feedback conversations to transform and inspire performance of peers, direct-reports, and other frequent collaborators
- Identify the theories behind three common negative reactions when receiving feedback
- Discover the three types of feedback to more effectively inspire peak performance
- Develop an action + implementation plan for positive, long-term behavior change
Key Themes & Leadership Behaviors:
- Giving + Receiving Feedback
- Navigating Conflict Conversations
- Positive Psychology + Trust
Thanks For The Feedback
Inspiring Performance through Effective Feedback
We are constantly receiving feedback. Through formal and informal words and actions, each dinner invitation, speeding ticket, book recommendation or annual performance bonus says something about who we are and how we are perceived by others. This workshop introduces us to key strategies for both giving and receiving feedback, taking a deeper dive into understanding the types of feedback, discovering why and how we react, and how to more effectively deliver feedback in the future.
Why Choose Us for Marketing Firm Leadership Training?
Looking to intensify creativity, communication, and client success within your marketing agency? The Leadership Laboratory delivers team + leadership development workshops that are fun, grounded in research, and built to reflect your organization's unique culture. Our data-driven workshops are meticulously developed and hands-on – elevating your team and leaders to the next level.
Marketing professionals possess exceptional creative and strategic talents, and we're committed to elevating those skills to extraordinary heights. Whether your team includes campaign managers, content creators, media planners, or agency executives, The Leadership Laboratory creates targeted, workshops that maximize existing capabilities, strengthen leadership confidence, and drive enhanced collaboration, creative output, and client satisfaction. Built on positive psychology principles, our approach focuses on growth, not gaps, to foster sustainable, positive transformation across your agency. Our data-driven marketing leadership workshops utilize proven frameworks developed specifically for marketing professionals to inspire long-term, positive behavior change.
The Leadership Laboratory operates nationwide with both in-person and virtual healthcare leadership development workshops. We proudly serve healthcare organizations around the world and throughout the United States across the country, including Chicago, New York, Los Angeles, and Dallas.
Building tomorrow's leaders today.
The Leadership Laboratory works across multiple industries - including start-up and established technology firms, non-profit and government agencies, finance companies, healthcare organizations and more. We are proud to collaborate with individuals and teams of all sizes.
Contact us and say hello! We're excited to get to know you and share our ideas on learning + leadership development.
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Collaborating Partners
“I laughed harder than I have in a while!”
Our workshop was engaging, informative, rejuvenating and pure fun. I laughed harder than I have in a while! This was a phenomenal way to get more comfortable as a team.
— Director of People, SpotHero
“You made this easy to apply and implement”
You listened to our needs and adapted on the spot to incorporate leadership lessons. Every element was backed up by research, and you made this easy to apply and implement.
— VP / HEAD OF PEOPLE, WARBY PARKER
Meet Jacob Goldstein
Jacob Goldstein is the founder of The Leadership Laboratory, and leverages his experiences in education, the performing arts, and corporate learning & leadership development to his work. As a performer, Jacob has sung as a backup vocalist for musical artists such as Josh Groban, Idina Menzel, and Patti LuPone, as a recording artist for Netflix series Sense8, and at venues including The United Center, The Chicago Theater, and Chicago Symphony Center. In the education space, Jacob has served as an educator for high school, undergraduate and graduate students, and has been a Guest Lecturer at Northwestern University since 2016. As a Learning & Leadership Development Consultant, Jacob has worked as a one-on-one coach and group workshop facilitator to organizations ranging from startups to Fortune 500 companies in diverse industries, including technology, healthcare, non-profit, and fashion/apparel. Jacob holds a Bachelor’s degree from The University of Illinois at Urbana-Champaign, and a Master’s of Science in Communication from Northwestern University.