In times of change, innovation isn’t just an advantage—it’s a necessity. This workshop equips participants with practical tools and strategies to embrace uncertainty, reframe challenges as opportunities, and foster a culture of creative problem-solving. Using principles of design thinking and adaptive leadership, teams will explore new ways to generate ideas, test solutions, and drive meaningful change, ensuring they stay agile and future-focused in an ever-evolving landscape.
Leaders Aren’t Born – They’re Made.
We craft innovative team + leadership development workshops specifically created for marketing teams and creative marketing environments. We understand that marketing professionals work in fast-paced, creativity-driven settings that require leadership approaches emphasizing innovation collaboration, brand storytelling, and strategic campaign execution. Our methodology focuses on strengthening marketing team leadership capabilities that excel through creative project development, brand transformation initiatives, and digital marketing evolution.
From content marketing teams and digital marketing specialists to brand managers, creative directors, and marketing operations professionals, our creativity-enhanced, strategically-aligned approach ensures practical implementation and elevated marketing team performance. We recognize that marketing teams bring exceptional creative thinking, analytical insight, and audience engagement expertise – our workshops harness these distinctive strengths while introducing leadership frameworks that enhance cross-functional collaboration, creative process management, and marketing strategy execution. Our marketing leadership workshops combine strategic marketing principles with advanced team development, creating experiences that inspire marketing professionals while driving measurable improvements in team creativity and campaign effectiveness. This marketing-specific approach honors the unique blend of analytical and creative thinking that defines successful marketing organizations, providing relevant preparation for marketing leadership advancement.
Suggested Leadership Workshops: Marketing Teams
Shift Happens: Innovation in Times of Change
Leveraging Design Theory for Strategic & Creative Transformation
Learning Objectives:
- Define the CURRENT STATE and FUTURE STATE of the team’s collective goals and objectives
- Experiment with design thinking methodology to begin ideation of creative, implementable action plans to fully realize your team’s ideal future state
- Leverage positive psychology to create future-focused, behavior-based outcomes
Key Themes & Leadership Behaviors:
- Strategic Thinking + Goal Setting
- Creativity + Innovation
- Positive Psychology & Growth Mindset
Learning Objectives:
- Experiment with interactive exercises to enhance active listening, setting others up for success, challenging the status-quo, and confidently stepping outside of our comfort zones
- Embrace the concept of “YES, AND” to build upon the ideas of others in an effort to strengthen interpersonal, team, and organizational relationships
- Develop an action + implementation plan for positive, long-term behavior change
Key Themes & Leadership Behaviors:
- Collaboration + Trust
- Effective Communication
- Openness to Change + Innovation
IMPROVing Team Collaboration
Embracing “YES, AND” to Foster Leadership & Build Trust
Understanding the fundamentals of improvisation enhances core communication in personal and professional settings. Improvisation requires participants to think on their feet, be in the moment, and use enhanced active listening skills, all of which play a role in our success in the work we do on a daily basis. In this workshop, participants will gain an understanding of how to fully embrace “YES, AND” and other core principles from improv for increased collaboration, trust, and enhanced team dynamics.
The Art + Science of Psychological Safety
Designing A Culture of High Trust & Emotional Agility
As conversations surrounding psychological safety continue to grow, a leader’s role takes on even greater significance in fostering that culture of trust. Research indicates that the most impactful style of trust is socio-emotional trust, or relational trust – I trust you because of the relationship we have, and the emotional intelligence that’s brought to the conversation. In this session, leaders review the psychological safety communication strategies of high-performing teams to allow for new ideas to succeed, diversity + inclusion initiatives to prosper, and the important, vulnerable conversations to happen effectively.
Learning Objectives:
- Define the concepts of EMOTIONAL AGILITY and PSYCHOLOGICAL SAFETY, and explore the building blocks that allow this to prosper in an individual level and within a team environment
- Explore the five common “THINKING TRAPS” that get people stuck, and practice five communication and trust-based “ESCAPE ROUTE” strategies to help yourself and others break free
- Empower team members to speak their minds, and encourage emotional openness from others
Key Themes & Leadership Behaviors:
- Psychological Safety
- Building Trust
- Effective Communication
Learning Objectives:
- Leverage feedback conversations to transform and inspire performance of peers, direct-reports, and other frequent collaborators
- Identify the theories behind three common negative reactions when receiving feedback
- Discover the three types of feedback to more effectively inspire peak performance
- Develop an action + implementation plan for positive, long-term behavior change
Key Themes & Leadership Behaviors:
- Giving + Receiving Feedback
- Navigating Conflict Conversations
- Positive Psychology + Trust
Thanks For The Feedback
Inspiring Performance through Effective Feedback
We are constantly receiving feedback. Through formal and informal words and actions, each dinner invitation, speeding ticket, book recommendation or annual performance bonus says something about who we are and how we are perceived by others. This workshop introduces us to key strategies for both giving and receiving feedback, taking a deeper dive into understanding the types of feedback, discovering why and how we react, and how to more effectively deliver feedback in the future.
Why Marketing Teams Choose The Leadership Laboratory
Marketing team development requires nuanced understanding of creative processes, campaign timelines, and brand consistency demands. Marketing professionals need leadership strategies that foster innovation while maintaining strategic focus, building collaborative environments that accelerate creative excellence and measurable marketing outcomes. The Leadership Laboratory delivers marketing leadership workshops that are inspiring, strategy-focused, and designed to unleash the collaborative potential within high-performing marketing organizations.
Our data-driven marketing team workshops blend the art and science of leadership development to create energizing, interactive experiences – advancing marketing leadership effectiveness and creative team performance. We understand that marketing teams demonstrate remarkable creativity, strategic thinking abilities, and audience insight capabilities. Our approach concentrates on amplifying these existing talents while introducing marketing leadership competencies that improve creative collaboration, brand strategy development, and campaign performance optimization.
Whether your team includes social media managers, marketing analysts, creative strategists, or marketing technology specialists, The Leadership Laboratory creates focused, research-validated workshops that strengthen current capabilities, enhance marketing leadership presence, and generate superior creative collaboration, strategic brand thinking, and marketing performance results. Founded on creativity research and marketing effectiveness studies, our methodology emphasizes innovation enhancement over creative blocks, highlighting marketing excellence and team creative potential.
The Leadership Laboratory operates nationwide with both in-person and virtual healthcare leadership development workshops. We proudly serve healthcare organizations around the world and throughout the United States across the country, including Chicago, New York, San Francisco, and Philadelphia.
Strategic Considerations for Marketing Team Development
Marketing leadership workshops address the distinctive integration of creative vision and strategic execution that characterizes effective marketing organizations. Our approach recognizes that marketing professionals thrive when supported by clear creative processes, collaborative ideation frameworks, and strategic alignment approaches that enhance both individual creativity and team marketing impact.
The Leadership Laboratory's marketing team leadership training integrates brand strategy development with creative team management techniques, ensuring participants develop both the strategic mindset and creative leadership skills necessary for marketing leadership success. We focus on building communication effectiveness across creative and analytical team members, project management skills for complex campaigns, and the emotional intelligence required to inspire diverse creative personalities while maintaining brand consistency and marketing objectives.
Our methodology acknowledges that marketing teams navigate unique leadership opportunities including creative brief development, cross-channel campaign coordination, and brand voice management that require specialized leadership capabilities. We create workshop experiences that honor marketing culture while introducing leadership concepts that enhance team creativity and strategic marketing effectiveness.
Our marketing leadership development workshops implement specialized methodologies designed exclusively for marketing environments, creating meaningful improvements in creative team leadership, strategic marketing thinking, and collaborative campaign development to inspire sustained creative excellence throughout your marketing organization.
Building tomorrow's leaders today.
The Leadership Laboratory works across multiple industries - including start-up and established technology firms, non-profit and government agencies, finance companies, healthcare organizations and more. We are proud to collaborate with individuals and teams of all sizes.
Contact us and say hello! We're excited to get to know you and share our ideas on learning + leadership development.
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Collaborating Partners
“I laughed harder than I have in a while!”
Our workshop was engaging, informative, rejuvenating and pure fun. I laughed harder than I have in a while! This was a phenomenal way to get more comfortable as a team.
— Director of People, SpotHero
“You made this easy to apply and implement”
You listened to our needs and adapted on the spot to incorporate leadership lessons. Every element was backed up by research, and you made this easy to apply and implement.
— VP / HEAD OF PEOPLE, WARBY PARKER
Meet Jacob Goldstein
Jacob Goldstein is the founder of The Leadership Laboratory, and leverages his experiences in education, the performing arts, and corporate learning & leadership development to his work. As a performer, Jacob has sung as a backup vocalist for musical artists such as Josh Groban, Idina Menzel, and Patti LuPone, as a recording artist for Netflix series Sense8, and at venues including The United Center, The Chicago Theater, and Chicago Symphony Center. In the education space, Jacob has served as an educator for high school, undergraduate and graduate students, and has been a Guest Lecturer at Northwestern University since 2016. As a Learning & Leadership Development Consultant, Jacob has worked as a one-on-one coach and group workshop facilitator to organizations ranging from startups to Fortune 500 companies in diverse industries, including technology, healthcare, non-profit, and fashion/apparel. Jacob holds a Bachelor’s degree from The University of Illinois at Urbana-Champaign, and a Master’s of Science in Communication from Northwestern University.
Frequently Asked Questions
What is the Typical Size of Marketing Teams Leadership Development Workshops?
At The Leadership Laboratory, we customize each learning experience to align with your team and culture. Traditionally, we recommend between 20 – 30 participants per workshop, though often work with groups as small as 5 to as large as 5,000+. Knowing your audience size can help us to design a workshop partnership to maximize engagement and participation, and honor each participant at their respective knowledge and experience level.
Are Marketing Teams Leadership Development Workshops Available Both In-Person and Virtually?
Yes! All of our programming can be facilitated on-site, virtually, or in a hybrid format (virtual facilitation to an in-person audience). For both on-site and virtual workshops, we traditionally recommend a lead time of 6 – 8 weeks to get your top choice of date for a facilitated partnership.
How Do We Choose Marketing Teams Leadership Development Workshops?
When working with a new partner, we leverage a process called backwards design theory to curate a tailored learning experience. One of the first questions that we ask is “what would you like this audience to do differently as a result of this collaboration?” – in other words, what are the skills or behaviors you’d like this group to have, or the knowledge they want to possess?
Once we know and define these learning objectives, we can work backwards and partner with you to determine what content can support in making those goals a reality. For a sample list of workshops, feel free to check our Workshop + Experiments pages, or browse the Workshop by Industry or Workshops by Role pages for additional recommendations.
How Long are Marketing Teams Leadership Development Workshops?
Each of our workshops is designed to be approximately 2.5 – 3 hours in length. For on-site partnerships, most groups opt for two back-to-back workshop topics to create a full day of learning. For teams looking for sessions outside of the standard length, please contact The Leadership Laboratory to discuss more customized options.
Can We Customize Marketing Teams Leadership Development Workshops?
Yes! At The Leadership Laboratory, we leverage a process called backwards design theory to curate a tailored learning experience. As we collaborate with you to learn more about your goals, we can incorporate information about your team’s culture, organizational strategy, and industry trends to design an experience that truly resonates, with easy-to-apply concepts that lead to long-term, positive behavior change.
We know that each participant has their own unique learning goals, and have designed our leadership development experiences to customize our content to each person in the moment. We kick-off each workshop with an opportunity to learn more about the goals of each participant in the room, and align the experience to what is most top-of-mind for them. This differentiated learning allows us to adjust to each unique participant, as well as honor the diverse perspectives, roles, and experience in the room.
Does The Leadership Laboratory Work with Individual Marketing Professionals?
At The Leadership Laboratory, most of our workshops are designed for teams or groups of leaders within organizations. As we focus on customizing each leadership development experience to the unique elements of each organization’s culture and team’s communication style, our work is focused on sessions that departments or groups within the same organization can participate in together, as opposed to sessions that individuals can sign up for on their own.
For individuals looking for one-on-one development, The Leadership Laboratory offers select executive coaching and thought partnership opportunities. Feel free to reach out directly for more information.